My highly esteemed colleague in Vienna, Christian Henner-Fehr, highlighted a subject in his blog lately an article, which appeared on the web exactly at a point, where I banged my head against the same issue here in Slovakia. The original author Bernd Röthlingshöfer in his blog "... und jeztz zur Werbung" - translated as "and now to advertisement" - gives an interesting insight in the post for whom social media apparently is not intended.
Not so much, that there is a real restricted area, but the title is meant ironically. Were it not, that I deal with it almost daily, where I still need convincing clients to get out of their academically stuffy cultural cocoon and try to interface with the world, since a huge potential market is almost exclusively expecting you to be on the web, especially on social media.
Just in short, these are examples - according to the article - where social media is off limits:
- when no clear goals are defined
- missing long-term strategies
- relying on an agent, since they have hardly a clue what it is all about
- not having inhouse the necessary competency to make a decision
- having no time
- having no staff
- not fully understanding how social media works
- their reaction to developments within social media takes too long
Again, it may look a bit like mockery, yet these aforementioned clients do exist. Even those, who combine several of the above, if not all. Wonder why they are dangling on a rope and not understanding why business is so slow.
About time to catch up, else you really let your marketing slip through your fingers.
MS
6 comments:
It could be a perfect if there are marketing tips that can be included as a facebook apps.
Nice article!
nice share.. thanks i like it!
it's a really nice blog .
Good Blog
Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions. However, the word "culture" is most commonly used in three basic senses:
Excellence of taste in the fine arts and humanities, also known as high culture
An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning
The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group
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why are you not writing any more?
Your Blog is very Nice. Thanks for sharing this type of blog.
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